#7 - The Apple Story in 3 sentences

It is the emotional aspect of products and their distribution systems that will be the key difference between a consumer’s ultimate choice and the price that they will pay.
— Marc Gobé, Emotional Branding

Here's the most interesting modern brand success story in just 3 sentences:

  1. iPhone "Pareto" equation: 18% worldwide market share, 89% profits.

  2. Apple stores enjoy the highest sales per square foot (US $4,798.82 on annualized basis in 2014).

  3. One of the most loved and admired global brands by all standards.