Human brains capture and store physical sensations, and then replay them when prompted by viewing the corresponding visual image.
When shoppers look at a product, their brain not only processes what the product looks like, but remembers what it feels like to touch it as well. This connection is very strong.
For product packaging and displays to stand out, try to evoke pleasant multisensory experiences. Create innovative packaging and displays that use images to trigger pleasant touch sensation in shoppers: soft, cool, warm, natural.