One of human survival trait - our brain's ability to comprehend a scene - happens in a fraction of a second.
Shoppers process the interacting objects that comprise a scene more quickly than unrelated object,
The interaction of objects in a scene actually allows the brain to identify those objects faster than if they were not interacting, so called "scene-facilitation effect.”
Another visual that works like a magnet for shoppers’ attention is a human face.
Use the “scene-facilitation effect” to design in-store visuals – from packaging to POS. Then add human faces, bright appetizing objects and some humour for a winning strategy.