When in full shopping mode, a seemingly innocent luxury item purchase can lead to an impulse spending spree.
Emotions play a role in whether or not the buyer will return the item.
People get attached to pretty things faster, and experience less regret and frustration if pretty things don’t fit. Instead of returning the purchase, more luxury items get in the shopping cart.
Play the art of seduction. Design beautiful complementing packaging for your premium product line to seduce shoppers to purchase multiple products.