The more time people spend in a store, the more purposeful they become. After purchasing a "virtue" product” (like a healthy food), people are more likely to purchase something from a "vice" category (like an unhealthy snack).
Shoppers are attracted to crowded store zones – butthey are less likely to make a purchase there.
Stressed out or tired shoppers spend minimum productive time at the store – they are either rushing to get out or wonder aimlessly feeling lost. They are also more price sensitive.
Happy and confident shoppers follow their mood flow: from browsing, exploration and playing to purposeful shopping. They are less likely to be in a frugal mode.
Create a step-by-step shopper experience that enhances positive moods and helps minimize the negative. Map your store's "mood" zones and improve (or completely re-design) each key zone using shopper insights and good retail design.