"An emotional connection matters more than customer satisfaction."
- A. Zorfas & D. Leemon, Harvard Business Review (read the full article here)
"Financial companies can achieve sustainable growth by accessing an overlooked... asset: the Emotional Connection they have built with their customers."
- Motista White Paper, Making the Emotional Connection (click to download the paper)
"B2B marketers need to create excitement - anticipation of both professional and personal rewards by building emotional connections which can drive important purchase outcomes."
- Google Think: From Promotion to Emotion, Connecting B2B Customers to Brands (click to download the report)
"You've got to start with the customer experience and work backwords to the technology."
- Steve Jobs, Why The Best CEO's Invest in Customer Experience (watch a video)