Heartbeat AI is an emotion analytics platform. We help organizations to understand people to improve the human experience.


Uncover how people feel - your employees, customers, patients, citizens - and what drives their behaviour.


Our platform quickly transforms text input from any source - survey open-ends, call center transcripts, customer feed-back, product reviews, employee comments - into relevant emotion categories which are derived from thousands of words and phrases. These emotion groups reveal insights into the "deep why" behind behaviour, and are accessible through a user-friendly dashboard within minutes.  

We deliver the data essential for understanding the main drivers of human behaviour in depth, with accuracy, at scale, in near-real time.


How Heartbeat AI is different

We are human-centric and industry-agnostic. From marketing and market research, to customer experience, patient experience and employee engagement, Heartbeat AI delivers deep insights to help your business. 

Heartbeat was built by market researchers and experts in psychology and linguistics to automate the analysis of text of any size - from a few interviews to a few hundred survey open-ends to thousands call centre transcripts. We take emotionally rich unstructured data and turn it into emotion clusters that tell powerful and honest human stories.



  • Our algorithm is based on supervised machine learning, natural language processing & psycholinguistics.
  • We guarantee 95% accuracy by using contextualized custom taxonomies and 97% match rate (emotional content that gets categorized) by "training" the platform to understand your text data.
  • We provide consistent accurate results by eliminating the human bias of manual coding.


  • Our DIY SaaS and HX platform are simple to learn and easy to use. No "black boxes".
  • Our beautiful dashboards have drill-downs to verbatim comments for each emotion to help you tell a story.
  • We work in close collaboration with clients for full customization - from custom topic recognition to custom taxonomies and visualizations.
  • We will even automate your data "storymaking" using powerful infographics.

Please book a demo & discovery session with Dennis.