Your employees are your brand-makers
Just like your most valuable customers, your employees define the long-term business success. In today's new social media landscape, there are no silos between 'internal" and "external" communication. People express their trust, anger, anxiety or happiness on all possible topics - from brands and services to their bosses - openly.
Organizations are responsible for creating environments where positive emotions thrive, and trust becomes a given. They need to understand a wide range of employees' true emotions to know how to engage them, and how to build company's reputation and brand in the process.
Having a window into employees emotions will give you critical insights into their levels of engagement and the way they define your brand. Emotions provide the deep insight needed for long term business health.