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Emotional Intelligence

for your insights

 

Are you…?

  • Curious to know how people feel about your products and services in ways that are actually actionable and impactful?

  • Drowning in customer data but unsure why and how they are making decisions the way they do?

  • Struggling to find a competitive advantage (aka “insight unicorn”) that will impress your boss or clients?

  • Trying to make your analytics processes more systematic, consistent, and efficient?

 

Combining what people are thinking
with how they are feeling

Deep insights can’t be found among scores and scales. Numbers are important to give us the ‘what’ and ‘how much’, while words help us access the answers to ‘why’ and ‘how.’ Heartbeat’s multi-disciplinary approach blends the latest in market research, neuropsychology, and semantics with machine learning and data analytics to help you uncover fine-grained emotional insights that are easily accessible and actionable.


Deeper insights, bigger impact

 

Heartbeat’s text analytics tool is designed to build deeper understanding and empathy with your customers by categorizing the key emotions, feeling words and phrases from within your unstructured open-ended text data such as: surveys, social, customer reviews and feedback. 

 

Bringing human centered insights
to your analysis

Heartbeat will save you time, improve consistency, and uncover deeper emotional insights for all your research projects. Put your customer in the middle for truly human centered insights.

  • Ad pre-testing
  • Customer satisfaction and NPS surveys
  • Brand tracking and brand equity studies
  • Shopper journey
  • A/B testing
  • Segmentation and U&A’s
  • Early stage creative development & ideation
  • New product development and testing
  • Online qualitative studies
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USE CASES

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Women & Chocolate

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Hendrick's Packaging Test

Chocolate Moments Segmentation

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Pantene & Dove: Emotions & NPS

iPhone & Samsung Brand Personality

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Open-ended

 

Questions

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McDonalds, Tim Hortons & Starbucks Personality

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Branding & Empathy

Let’s add emotional intelligence to your insights!

With Heartbeat Enterprise SaaS solutions, customer insights becomes accessible, intuitive, and easy to action. Contact us to schedule a Discovery session so we can get to know your needs.

 
The Winner of 2016 EU Insight Innovation Competition for Market Research Startups