freestocks-org-126847.jpg
 

Speak to your audience in their language about what’s in their heart.

- Jonathan Lister

 

CONSUMER & SHOPPER INSIGHTS

 

Do you know how she feels on every step of her journey?

She is sad, tired, or even angry when she craves your brand of chocolate. When buys it, she used to feel relief, but since you changed your recipe, she feels in-control and zen-like. Last Valentine's Day she got a pair of earrings in a little purple box that made her exuberant - but this year's necklace box elicited suspicion. Could you have predicted the sense of joy and safety that causes her to linger for longer in her favourite music store? Can you detect the anxiety and defensiveness that the entrance to the emergency department makes her feel? Could you have foreseen how this usually progressive soul put an X beside the conservative candidate at the last election?

We admire businesses that want to improve the lives of people, as evidenced by how they feel. We believe that businesses that understand the emotions of their consumers thrive by humanizing their industries. They speak to her heart, and she responds.

 
static1.squarespace.jpg
 

Humans are open-ended 

We uncover the insights that can’t be found in scores, scales or pie charts. We reveal deep emotional stories that traditional research misses. We make it easy (and fun) to measure emotions from open-ended survey questions and qualitative transcripts. Unlike manual analysis of consumer commentary, which can take hundreds of hours and yield inconsistent data, Heartbeat AI quickly outputs reliable insights about your customer's true feelings.

Artboard 6.png
Artboard 3.png
Artboard 26.png
Artboard 27.png
 
Heartbeat AI quickly provided surprising insights that allowed us to envision a path to growth for our client that was not previously visible.
— Marketing Agency
I think Heartbeat represents a beautiful blend of technology and human nature. It is simple and elegant, making it highly accessible. It encourages expression and promotes understanding.
— Research Supplier
Prior to Heartbeat, we had very little scope to quantify emotions in any reliable fashion at scale. Measurement of emotions was largely restricted to a laboratory setting making it impossible to implement for large scale, population representative, quantitative studies.
— Research Supplier
120234835

Her Emotional Journey with Chocolate (Canada)

6175811463_349f1157de_b.jpg

Women & Chocolate Moments (Canada)

amazon-reviews.jpg

Reviews Analytics for Men's Skin Care Products (UK)

mikaela-shannon-205961.jpg

Brand Personality: iPhone vs. Samsung (US)

7cdf203aa4a53361175e07cd811c7701.jpg

How do they feel about this packaging? (UK)

photo-1465829284245-fc3c780208d5-2.jpg

The Future of Emotinally Intelligent AI

alex-knight-199368.jpg

How Canadians feel about AI

anna-dziubinska-348.jpg

The Neuroscience of Shopper Marketing

 

Our team would love to support you and together uncover consistent and accurate emotional insights for:

  • Ad pre-testing

  • Customer satisfaction and NPS surveys

  • Brand tracking and brand equity studies

  • Shopper & consumer journey

  • A/B testing

  • Segmentation and U&A’s

  • Early stage creative development & ideation

  • New product development, prototyping and pre-testing

  • Text analytics for qualitative interview transcripts

  • Product Reviews analytics (fully automated scraping of reviews and on-going analytics; Amazon, Reddit, Google Play)

Feeling curious? Please book a discovery session with us.