Speak to your audience in their language about what’s in their heart.
- Jonathan Lister
- Jonathan Lister
She is quite often sad, tired or even angry when she craves chocolate. But when she eats her favourite chocolate, she feels blissful, sexy or zen-like. When she opens a little turquoise coloured Tiffany box on Valentine's day, her heart rate goes up 25%. She loves a beautiful new Hendricks gin package, but he hates it. Do you know why?
Do you ever wonder what shade of anger drove American voters away from one Presidential candidate towards the other, and what emotion defined the outcome of Australian elections in 2017?
Do you want to understand exactly how people feel before you invest your time and money in a new creative, packaging, in-store strategy or product innovation? Do you want to hear their words and see exactly how they describe their emotions?
True insights can’t be found in scores, scales or pie charts. Numbers give us the ‘what’ - words help us understand the ‘why’ and the ‘how.’ Heartbeat uncovers deep emotional insights that traditional research misses... with a "blinding speed." We make it fun and easy to measure emotions from open-ended survey questions and qualitative transcripts. You could save hundreds of hours of manual coding and ensure 100% consistency across all methodologies. These companies already do!
Customer satisfaction and NPS surveys
Brand tracking and brand equity studies
Shopper & consumer journey
Segmentation and U&A’s
Early stage creative development & ideation
New product development, prototyping and pre-testing
Text analytics for qualitative interview transcripts
Product Reviews analytics (fully automated scraping of reviews and on-going analytics; Amazon, Reddit, Google Play)