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Speak to your audience in their language about what’s in their heart.

- Jonathan Lister

 

CONSUMER & SHOPPER INSIGHTS

Do you know how she feels on every step of her journey?

She is quite often sad, tired or even angry when she craves chocolate. But when she eats her favourite chocolate, she feels blissful, sexy or zen-like. When she opens a little turquoise coloured Tiffany box on Valentine's day, her heart rate goes up 25%. She loves a beautiful new Hendricks gin package, but he hates it. Do you know why?

Do you ever wonder what shade of anger drove American voters away from one Presidential candidate towards the other, and what emotion defined the outcome of Australian elections in 2017?

Do you want to understand exactly how people feel before you invest your time and money in a new creative, packaging, in-store strategy or product innovation? Do you want to hear their words and see exactly how they describe their emotions? 

 
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Humans are open-ended 

True insights can’t be found in scores, scales or pie charts. Numbers give us the ‘what’ - words help us understand the ‘why’ and the ‘how.’ Heartbeat uncovers deep emotional insights that traditional research misses... with a "blinding speed." We make it fun and easy to measure emotions from open-ended survey questions and qualitative transcripts. You could save hundreds of hours of manual coding and ensure 100% consistency across all methodologies. These companies already do!

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Heartbeat AI quickly provided surprising insights that allowed us to envision a path to growth for our client that was not previously visible.
— Marketing Agency
I think Heartbeat represents a beautiful blend of technology and human nature. It is simple and elegant, making it highly accessible. It encourages expression and promotes understanding.
— Research Supplier
Prior to Heartbeat, we had very little scope to quantify emotions in any reliable fashion at scale. Measurement of emotions was largely restricted to a laboratory setting making it impossible to implement for large scale, population representative, quantitative studies.
— Research Supplier
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Her Emotional Journey with Chocolate (Canada)

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Women & Chocolate Moments (Canada)

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Reviews Analytics for Men's Skin Care Products (UK)

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Brand Personality: iPhone vs. Samsung (US)

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How do they feel about this packaging? (UK)

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The Future of Emotinally Intelligent AI

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How Canadians feel about AI

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The Neuroscience of Shopper Marketing

 

Our team would love to support you and together uncover consistent and accurate emotional insights for:

  • Ad pre-testing

  • Customer satisfaction and NPS surveys

  • Brand tracking and brand equity studies

  • Shopper & consumer journey

  • A/B testing

  • Segmentation and U&A’s

  • Early stage creative development & ideation

  • New product development, prototyping and pre-testing

  • Text analytics for qualitative interview transcripts

  • Product Reviews analytics (fully automated scraping of reviews and on-going analytics; Amazon, Reddit, Google Play)

Feeling curious? Please book a discovery session with us.