How to build emotional experiences for your apathetic customers

Howard Lax

Building upon a diversified background in market research, marketing, consulting and education, Howard is a leader in the CX arena and the President of The Lax Group. A frequent voice at industry conferences and publications, Howard has deep experience across the spectrum of industries with both B-2-B and B-2-C clients. His writing can be found in Loyalty Management, Marketing News, 1 to 1 Media, MarketingProfs, CustomerThink, Quirks and other publications.