Lana's Talk @Dx3, Toronto: How To Create and Measure Emotional Connection To Brand Narrative

Speaker: Lana Novikova, Founder & CEO - Heartbeat AI

Description: “Human emotions and feeling are part of a complex system that is not yet completely understood.” Emotional connection to brands are a big part of the consumer experience today, and yet one of the most difficult aspects to understand, measure, and improve upon. Lana Novikova, founder & CEO of Heartbeat AI, is an expert in exactly that - understanding and measuring human emotions. In this session, Lana provided tips on how to better foster emotional connection in your marketing efforts.

Read more about Lana's talk here.

Read more about Lana's talk here.