Heartbeat AI is an emotion analytics platform. We help organizations to understand people to improve the human experience.


Uncover how people feel: your customers, employees, patients, voters, students.

Our platform quickly transforms text input from any source - survey open-ends, call center transcripts, customer feed-back, product reviews, employee comments - into ten primary and a hundred secondary emotion categories, which are derived from thousands of words and phrases.

These emotion groups reveal insights into the "deep why" behind behaviour, and are accessible through a user-friendly dashboard within minutes.  We deliver the data essential for understanding the main drivers of human behaviour in depth, with accuracy, at scale, in near-real time.

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Why Heartbeat is different

We are human-centric and industry-agnostic.From marketing and market research, to customer experience, patient experience and employee engagement, Heartbeat AI delivers deep insights to transform any business. 

Heartbeat was built by market researchers and experts in psychology and linguistics to automate the analysis of text of any size - from a few interviews to a few hundred survey open-ends to thousands and millions call centre transcripts. We take emotionally rich unstructured data and turn it into emotion clusters that tell powerful and honest human stories.


  • Our algorithm is based on supervised machine learning, natural language processing, psycholinguistics and neuroscience.
  • We guarantee 95% accuracy by using contextualized custom taxonomies.
  • 97% match rate (emotional content that gets categorized).
  • We provide consistent results by eliminating the human bias of manual coding.


  • The platform is simple to learn and easy to use.
  • No "black boxes".
  • It integrates word frequency and non-binary sentiment summary.
  • Our beautiful dashboard has drill-downs to verbatim comments for each emotion, which helps tell a story.
  • We work in close collaboration with a client and offer customization - from custom topic recognition to custom taxonomies and visualizations.

Feeling curious? Please book a discovery session with us.