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Heartbeat EMPATHY ANALYTICS


Revealing customer insights to transform your business

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Heartbeat EMPATHY ANALYTICS


Revealing customer insights to transform your business

HEARTBEAT MANIFESTO

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Heartbeat PLATFORM


Accurate, elegant, transparent and affordable solution to measure emotions in text: survey open-ends, product reviews, customer feedback, employee surveys, social media.

Heartbeat PLATFORM


Accurate, elegant, transparent and affordable solution to measure emotions in text: survey open-ends, product reviews, customer feedback, employee surveys, social media.

HEARTBEAT MAP OF EMOTIONS 

 

We crafted our taxonomy to reflect the most advanced findings in psychology and affective neuroscience. Human emotions and feeling are part of a complex system that is not yet completely understood. They are generated by an interaction of our environment, the body and some older parts of the brain, and governed by our newer and more advanced brain. Billions of synaptic connections fire at the same time creating the wonderful complexity of our inner emotional world.

Basic emotions are driven by evolutionary survival needs that are hard-wired in the limbic system: fear, rage, care, search, panic, play and lust. Secondary emotions, emotional states, and feelings arise in our awareness after they have been processed in the neocortex.

Today, we can understand emotions using many implicit objective measurement tools. Yet, language still remains a rich source of data - the only source that can show the wide range of human emotions. Our algorithm collects words and phrases that describe emotions, feelings and "body states," and automatically clusters them into 10 basic and 100 complex emotion groups.

 
 

applications for emPATHY analytics

Intelligent Personal Assistants

MARKET research: segmentation OF SELF-REPORTED EMOTIONS in consumer surveys

Survey responders’ comments that contain the “gold nuggets” of deep insights into human emotions, needs and motivations often get discarded. Manual data coding is time-consuming and labour intensive, pricey and inconsistent from study to study. Our app gives you:

  1. Instant categorization of emotion and feeling words and phrases from consumer surveys.
  2. Unprecedented granularity and precision of emotional segmentation.
  3. A beautiful interactive data visualization of universal emotions with a dashboard, analytics and filters.
  4. DIY SaaS (Software as a Service) to enable even small agencies to do their own market research.

You can use our tool for brand equity studies, customer experience feed-back, A/B testing, segmentation, early stage creative development, and online qualitative work.

The Winner of 2016 EU Insight Innovation Competition for Market Research Startups

 
 
Sentiment Analysis

Global heartbeat project: we are raIsing funds to build a social empathy platform and a mobile app

Today, more than anytime in history, the ability of people across the globe to come together to form a collective consciousness is palpable. The exponential growth of technology has meant individuals are able to seamlessly connect across the globe, follow world news as it develops, and share opinions and feeling in social forums as never before.

With these new abilities comes a new sense of responsibility and a potential for growth. As it can at an individual, societal or country level - the global collective consciousness can influence decision making and contribute to outcomes - both good & bad.

This project is borne out of desire to provide a platform for people across the globe to share their feelings about major world, social & political issues - issues that impact consumers, marketers, young & old, and all humans alike. Our goal is to facilitate a global sharing, to promote understanding & tolerance, to fosters openness & trust, and to ultimately build empathy & influence positive decision making. We want to nurture and strengthen the collective heartbeat.

Our clients are on 4 continents

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news and demos


Check out Enterprise SaaS demo.

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news and demos


Check out Enterprise SaaS demo.

Register for Demo